"The new retail model has become the development trend of bathroom industry in the future, the so-called new retail, refers to the future of e-commerce platform will disappear, and the line of logistics together, a business model, namely" Online + offline + logistics ", it requires accurate service experience is the scene, the mutual cooperation between the needs of the business platform and the retail enterprise, understand the customer's demand in a timely manner through the big data. For sanitary ware industry, there is still much room for improvement in many aspects. At the same time, the strong rise of electricity providers has brought more challenges to the development of sanitary bathing enterprises. In the era of Internet, how to seize the opportunity to break through the bottleneck of the development of the bathroom?
The current situation of e-commerce marketing in the bathroom industry
For most consumers, e-commerce is more of a fashion. Browse the products of every hue shop, "feed on illusions" as to satisfy their desire for consumption, but not many people rest assured to buy big ticket items such as bathroom through the internet. The main reason for the "not to be warm" is not to be experienced in depth. On the other hand, the imperfection of the market rules and the imperfections of the market rules put a heavy shadow on the development of the bathroom. At the same time, consumers will shift their concerns to other places. The quality of the bathroom does not need to be said, that is the basic requirements of the online shopping bathroom, a higher level of demand is the after-sales service provided by the electric business.
Since the operation of the bathroom enterprise, the problem of the difficulty of returning the goods has been criticized by the consumer, and it has also been a stumbling block to prevent the development of the electric business. The differences in the bathroom products are not clear at the moment, and consumers are more likely to serve as the cornerstone of the service. Therefore, the most important thing to do now is to conquer the service.
In addition, most of the bathroom business enterprises are not able to push forward the electricity business. There is a deeper reason. That is the contradiction between the business providers and the distributors in the traditional channels. People in the industry believe that there is a big difference between the entity shop and the electric business. The traditional channel and the electric business are difficult to reconcile in reality. The electric business directly impacts the traditional channels and directly damages the interests of dealers and agents.
Development direction of bathroom industry
First of all, the product "young", a considerable number of brands in the online product promotion, usually choose a more young and cost-effective products. This is based on the consumption group composed of large shopping malls. The consumers who choose to buy sanitary ware on shopping websites are mostly young and middle-aged. They have a more youthful aesthetic and pay special attention to the cost performance.
Secondly, cooperation with the Internet family decoration highlights the value. More and more enterprises are entering the whole household industry. As a new combination of formats, there are many enterprises from strangers to familiarity. There are also many consumers who are beginning to know and accept the business model. In such a market training, the overall bathroom will go to a fast lane.
Finally, energy conservation and environmental protection will always be the constant theme of the sanitary ware industry. With the progress of people's life and death level, more and more people begin to pay attention to Ankang, and energy conservation and environmental protection have gradually become the important selling point of the whole industry. Many brands of bathroom hardware accessories in addition to the design style of the pursuit of fashion changes, more attention is paid to the applicability of energy conservation and environmental protection.
O2O pattern becomes the trend of development
E-commerce is essentially a business, but it is a network that can quickly gather a large number of potential consumers. E-business is in essence consistent with the traditional channel, and the maximum conflict with the agent is the protection of the price system. If the advantages of the two channels can be complementing and the benefits are equally divided, the bathroom enterprises will be able to open a new situation. Insiders pointed out: "the characteristics of bathroom consumption decide that bathroom sales need online and offline integration and development, and solve the open, fair and just consumption demands online. At the same time, strong offline resources are needed as support, including design, exhibition, logistics and so on.
With the rapid development of the Internet, it is not for the bathroom enterprises whether to choose e-commerce or how to choose e-commerce. Only in this way, can we ensure the growth of online benefits without affecting the sales and brand promotion of physical stores. It is undeniable that the combination of e-commerce and entity stores is an inevitable trend. This is also the new retail era proposed by Ma Yun, and the full combination of the future line and line will become an important trend in the development of the bathroom industry.